Posts by Mediaocean Marketing
Panelists from Unilever, Kimberly-Clark, Mediaocean, and IBM discuss how blockchain technology will bring transparency and accountability to the advertising ecosystem.
Mediaocean’s CEO, Bill Wise hosted a panel discussion between Tom Bollich, CTO of MadHive, Megan Pagliuca, Chief Data Office at Hearts & Science, Richard Bush, President at NYIAX, and Vedant Sempath, CTO at Mediaocean on the future of blockchain.
As first reported by Axios, Mediaocean announced a partnership with Adobe's Marketing Cloud to integrate digital ad buying with TV. Adobe's Marketing Cloud is an independent media buying tool that represents over $3 billion in ad spending.
eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.