Posts by Mediaocean Marketing
Panelists from Unilever, Kimberly-Clark, Mediaocean, and IBM discuss how blockchain technology will bring transparency and accountability to the advertising ecosystem.
Mediaocean’s CEO, Bill Wise hosted a panel discussion between Tom Bollich, CTO of MadHive, Megan Pagliuca, Chief Data Office at Hearts & Science, Richard Bush, President at NYIAX, and Vedant Sempath, CTO at Mediaocean on the future of blockchain.
As first reported by Axios, Mediaocean announced a partnership with Adobe's Marketing Cloud to integrate digital ad buying with TV. Adobe's Marketing Cloud is an independent media buying tool that represents over $3 billion in ad spending.
eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.
“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.