Posts by Vedant Sampath
The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.
Programmatic is going to make the RFP process change, and in this video, our CTO, Vedant Sampath, explains how the need to RFP is evolving in this process. He also talks about how planners and buyers can maximize their time with fewer manual processes.
Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies, and ad tech vendors share equal responsibility for this.