Spotlight On: Fraser Woollard
Name: Fraser Woollard
Title: VP, Business Development - Connect
Joined Mediaocean: 15th June 1997
College: University College London: BSc Architecture.
Tell us about your journey. Why advertising and technology?
I have always been fascinated with good design and how things are built. While studying Architecture at college, I discovered the Internet (it was 1993) and I wanted to learn more about computers and systems. After graduating, I focused on industries where technology was used for something I understood (TV and advertising) – and that’s how I found myself interviewing at Donovan Data Systems. 17 years later, I’m still amazed at how much there is to learn every day in this industry. When I started, Google, Facebook, and Twitter didn’t exist – and now they are established multi-billion dollar companies that touch all our lives.
In what ways has working at Mediaocean challenged you and enabled you to grow?
Risk taking. It’s easy to stay in a comfort zone, but one thing that I have found is that by taking risks you really learn a lot about yourself. Whether that’s presenting at a conference, being interviewed for a press article, or even moving to a new city – everything is an opportunity to grow.
What do you enjoy most about working at Mediaocean?
The people. I’ve met Al Gore at a conference, trained an actor and comedian on Adbuyer when he worked at an Agency, and I’ve had the pleasure of working with some amazingly talented colleagues at Mediaocean. It’s the latter that I appreciate the most – especially talking to many of the younger hires. It’s a fun industry and extremely dynamic, and the people at Mediaocean reflect that.
What’s your favorite employee perk at Mediaocean?
The summer and holiday parties are awesome.
Coffee or tea?
When in England, it has to be tea…but having been a New Yorker, coffee all the way.
Cats or dogs?
Have you seen my Facebook profile? DOGS!!!
Give 3 tips for someone looking to land a job like yours.
• Speak to as many people in the industry to learn about the trends
• Be willing to try new things that put you outside the comfort zone
• Keep networking - despite the ad-tech explosion, this is still a small industry.
What are your favorite websites that you can be found browsing during lunch?
Wired.com, TCM.com, Houzz.com
If you were stranded out at sea and could only have 3 things, what would they be?
• Spotify. I love music.
• Any books by Raymond Chandler or Dashiell Hammett
• Case of IPA (India Pale Ale)
If your life were made into a movie, who would play you and why?
When I first moved to the US, everyone said I sounded like Hugh Grant…so I’d probably have him play me!