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TV/Digital Convergence News Roundup – Sept 3, 2013

by Mediaocean Marketing
September 03, 2013

As marketers seek ways to plan and integrate campaigns across TV and Digital channels, and the quest for universal processes and standards across those systems continues, new issues continue to arise. Here are just a few of the recent developments in the struggle for Digital/TV convergence:

  • A survey among advertising executives at the Interactive Advertising Bureau’s Digital Content NewFronts, has found that 75% of U.S. senior executives plan to shift their spend from television to digital video ads.
  • In a keynote speech at the Edinburgh International Television Festival, Kevin Spacey (star of the Netflix original content program, “House of Cards”) emphasized the idea that audiences value content over medium, and warned studios and networks that they need to either embrace the ‘TV Everywhere’ model, or be left behind.
  • Twitter has acquired real-time TV data company Trendrr
  • Data from video ad management company, VINDICO, has shown that 11% of all digital video ads since June 2012, had some kind of interactivity.
  • According to a new global study from Ericsson’s ConsumerLab, 83% of viewers watch linear TV — scheduled broadcast TV — on more than a once-a-week basis.
  • According to a survey by CouponCabin, 38% of US adult internet users streamed shows that were only available on streaming venues such as Netflix, Hulu and Amazon Instant Video.

Check out Barnaby Chapman’s recent Newsline piece for additional insight on the topic of Digital/TV convergence.