The Weekly Roundup - April 24, 2014
Vine Stars Produce Hit Videos for Buick and Ford
Buick and Ford have recently started using Vine to promote their brand via social media. Both brands have seen amazing success and have Vine stars such as Zach King and Rudy Mancuso to help with their videos. Both Buick and Ford hope that these Vine videos will help extend brand awareness and connect with a new audience.
Mystery-Flavored Doritos Test Customer Loyalty
This past weekend, Doritos began selling three new flavors of its Doritos Jacked chips in packaging without flavor labels. Called the “Bold Flavor Experiment”, customers are asked to try three mystery flavors and vote on their favorite ones. Food marketers usually plaster their packaging with product pitches and visuals, so Doritos will be testing customer loyalty with this promotion.
Netflix to Increase Price to Fund Original Content and Expanded Selection
Netflix will increase the price of their streaming subscription for new members in the coming months by $1-$2. This increase will enable them to offer more content.