The Weekly Roundup- August 7, 2014
WHY MEDIA BRANDS ARE REVIEWING THEIR MEDIA AGENCIES
Four media companies, FX Networks, Al Jazeera America, ABC Family, and NBCU, are changing their relationship with media agencies in reaction to digital's increasing influence over television. This pattern of agency changes is likely due to the external changes affecting media companies, such as the ad-spend shift from traditional TV to digital media.
FOUR LOCATION-BASED MARKETING TACTICS THAT ARE WORKING
Ad campaigns are surpassing basic apps and sites for location targeting as they increase ad spend on mobile. Location targeting includes in-store beacons, coupon redemptions, and layering location on top of past behavior for more relevant messages.
USA TODAY OWNER GANNETT SPLITS OFF PUBLISHING FROM TV
USA Today owner Gannett Company will split into two publicly traded companies, separating its broadcasting and digital business from publishing. Gannett's decision follows a trend of which media companies are deciding to detach entertainment businesses from newspapers or magazines facing long-term problems.