The Weekly Roundup- June 26, 2014
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak
Total spending among the 100 leading national advertisers reached a record peak of $108.6 billion in 2013. The biggest gains in total spending by these blue-chip marketers came from technology firms.
What’s Next for Cannes in 2015: More Categories – or Less?
Cannes is considering adding a data category for the 2015 festival. The world’s biggest ad festival recognizes that data, analytics, and consumer insight are catalyzing some of the greatest creative ideas.
World’s 17 Best Print Ads from 2013-14: Grand Prix and Gold Lion Winners from Cannes
In a recap of Cannes Grand Prix or gold Lion award winners, Adweek shares the best print ads from the past year. Included are brands like Harvey Nichols, Shanghai General Motors, and Harley Davidson, and they’re all worth a look. Check them out in the article below.