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The Weekly Roundup - May 15, 2014

by Tiffany Tai
May 15, 2014

Publicis and Omnicom Call It Quits on Merger

Publicis Groupe and Omnicom have called off their $35 billion merger. The official explanation is that regulatory delays would have delayed the transaction beyond a reasonable time frame, however other conflicts that arose could have been the cause. 

Pinterest Launches First Paid Ads

Pinterest is poised to make a big push with ads from Kraft, General Mills, Nestlé, Lululemon, and Gap. These marketers are set to run campaigns of three- to six-month duration, with Pinterest pricing its ads aggressively at $1 million and $2 million commitments, pricing CPMs between $30 and $40. 

Sony Creates Social Media Broadcast Channel for World Cup

Sony has created a single online platform, called One Stadium Live, to bring together social conversations and content from Twitter, Facebook, and Google+ before and during the World Cup. Starting on May 1, One Stadium Live is part of Sony’s tier one sponsorship of the tournament in Brazil.