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The New Year’s dust (er, confetti…) has barely settled, but Mediaocean is already making headlines.

Daisy Whitney wrote a great Media Magazine article entitled “Mediaocean Makes a Splash,” which talks about the many ways our integrated system has streamlined the media buying process, and how we’re quickly becoming an indispensible part of the infrastructure or “plumbing” of the advertising business.  The article also addresses our plans for future analytics, optimization, and data management features, which will soon empower buyers even more, while revolutionizing the field as a whole.

David Kaplan also wrote a really nice AdExchanger piece, “Mediaocean Preps ‘Prisma’ Display Ad Buying System,” in which he sat down with CEO extraordinaire, Bill Wise to talk shop.  Bill discussed the merger and subsequent integration of Mediabank and Donovan Data Systems into Mediaocean, as well as the upcoming launch of Prisma, and his hopes for Mediaocean to be viewed as “a significant ad tech player across all media types.”

We had a nice mention in AdWeek’s  “Eight Digital Trends to Watch in 2013” as well.

2013, we like you already!

2012 Honor Roll

December 27, 2012

Between the politics, the weather, and the completely epic Mayan Apocalypse, it’s a wonder we got anything done this year. Here are a few noteworthy people who did.

We had our First Annual Holiday Bake-off this week, and the results were… well, just a little too delicious. Both New York and New Jersey offices took part with vast arrays of overly-tempting treats, baking expertise, and fierce competition!

We here at Mediaocean spend a lot of time thinking about technology, which is why this holiday season we’d like to take a moment to reflect on the many ways in which technology generates positive change, and to highlight just a few of the inspiring organizations putting technology to use for the greater good—effecting positive change and humanitarian goals through technological innovation…

Our very own Harvey Kent (Chief Media Strategist extraordinaire) will be speaking as part of the “Measuring the Multiplatform Viewer: Challenges and Solutions” panel at the third annual TVOT NYC INTENSIVE on Monday.

Breakfast in the Office

November 29, 2012

Nothing says “Good Morning” quite like freshly made, complimentary waffles! Mediaocean likes to show our hardworking team members a little love with a company-wide breakfast every other Thursday. 

Programmatic Buying is here to stay and the reason is clear: Advertisers want to buy audiences, not just inventory. Programmatic Buying gives them the technology they need to do just that, while saving them money and producing big results.

Ad Council Dinner

November 20, 2012

Mediaocean strongly believes in the idea of working towards the greater good in all that we do (and, well going to great parties) so we were all really excited about Ad Council’s 59th Annual Public Service Award Dinner!

Raising an unprecedented $3.4 million in support of Public Service Advertising, the dinner honored creativity and excellence in the field. And since Conan O’Brien was hosting, the entertainment was fantastic, too.

Between the food, the laughs, and the great cause, it was a very memorable night for all of us. And as you can see in the photos, we also clean up quite nicely when we put our minds to it.

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