Blog
|
The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer. |
As digital and linear media converge, it is critical that the industry uses universally available, standard metrics, so that cross-device campaigns can be reliably measured. No metric is more universal than impressions. |
August 21, 2017
June 29, 2017