Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology. 

Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview our Content Marketing Manager, Adrienne Rotella.

Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview Gina Miele, Program Manager.

Industry experts from Facebook, Mindshare, and LiveRail discuss the current state and future of mobile advertising.

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview Tito Toledo, Senior Business Solution Consultant.

Convergence is hands-down the most critical, disruptive trend in our industry today.  But what will it take to reach true convergence?