Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Convergence is hands-down the most critical, disruptive trend in our industry today. But what will it take to reach true convergence?