The Monthly Roundup - September 2015
Missed the latest news in the industry? Here’s a recap on what happened this month.
Are We Still in the Golden Age of TV?
In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the quality of content coming from major broadcast networks and cable.
Spotlight On: Christina Cygan Biesty
“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best! Here we interview Christina Cygan Biesty, Product Director - Local Media.
Cord Cutting and the Fall TV Lineup
Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.
What's the Biggest Issue in Ad Ops Today?
In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data.
Spotlight On: Elias (Eli) John Makrides
“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best! Here we interview a Support Specialist III, Elias (Eli) John Makrides.
Sports Still Dominate Live Viewing: 45 Years of Monday Night Football
On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.
9 Things You Should Know About the Fall TV Lineup
Excited for fall TV premieres? Make sure you’re ready for the new season – here are some interesting facts about the shows coming to a screen near you.
The Evolution of the Digital Media Buying Ecosystem
This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.