Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.
Our open cross-media platforms power $140 billion in global media budgets.
We empower the world’s largest brands, agencies, and media sellers.
NEW YORK, Sept. 19, 2019 /PRNewswire/ -- Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline.