When building up a tech stack, you want to avoid three key frustrations: solutions that require additional log-ins, more data to extract, and lengthy ramp-up to incorporate in their own workflows. Mediaocean's Connect knows this well. In fact, an entire arm of business has been built in order to help clients’ simplify their integration of the latest tools, technologies, and suppliers. We outline what some of those basic principles are so you can use in them when building your own tech stack.
Succeeding in the modern workforce requires a certain agility and resilience in the face of change. And nowhere is this truer than in advertising technology, especially with the growing focus on using it to automate our work. Advertisers and agencies are right to embrace the new technology to help deliver effective advertising, more efficiently.
Check out Ramsey McGrory’s recent podcast with AdExchanger on the past and future of digital advertising.
Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.
Panelists from Unilever, Kimberly-Clark, Mediaocean, and IBM discuss how blockchain technology will bring transparency and accountability to the advertising ecosystem.
By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Marketers are under more pressure than ever before to improve transparency, maximize every media dollar, and measure and prove campaign impact. Effectively doing so requires greater accountability across the ecosystem and the need to embrace data as core competence.
As more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship. Despite awareness being at an all-time high, there is still much to be done to solve the problems. Here are several strategies to consider.