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The advertising archetype changed dramatically in the 2010’s from the likes of digital transformation, changes to data privacy, and digital media coming to forefront on how to successfully engage with one’s customers. We’ve done our best to capture all the momentous events across advertising in the last 10 years.

If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.

With less than two weeks to go before the UK is due to leave the EU on 31st October, it’s still anyone’s guess as to whether a deal will be achieved. 

As originally published in AdExchanger on October 2, 2019.

Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests a trial broadband service. Marketers and advertisers should also pay close attention.

As a marketing or advertising leader, you hold the keys to the world’s 360-degree experience with your brand. Evolving forces on the battleground don’t make it any easier - nimble/adaptable D2C brands, a saturated digital marketplace from product proliferation, and an increasingly complex and opaque advertising ecosystem.

Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.

Learning software applications that are mission-critical to managing large media budgets and campaigns is not easy, especially when dealing with millions, potentially billions, of dollars. End users, especially new ones, can be overwhelmed with the task. They might feel equally overwhelmed by the number of learning resources available, from online help, to user guides, to live training.

The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.

The time has come, after months of deliberation, you and your team have finalized on the perfect vendor. With this new software, your team will increase productivity levels, mitigate manual overhead, and above all else - lift their spirits with this newfound efficiency! Cue the crowd to cheer to sounds of “We Are the Champions,” right? 

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