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As more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship.  Despite awareness being at an all-time high, there is still much to be done to solve the problems. Here are several strategies to consider.

With the General Data Protection Regulation coming into force in just 72 days we take a look at how Mediaocean has prepared for compliance, and helped ensure our clients and partners are equally prepared.

As first reported by Axios, Mediaocean announced a partnership with Adobe's Marketing Cloud to integrate digital ad buying with TV. Adobe's Marketing Cloud is an independent media buying tool that represents over $3 billion in ad spending.

eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.

Mediaocean’s CEO Bill Wise was recently featured on Nathan Latka’s The Top Entrepreneurs podcast discussing his career over the past  decade-from building revolutionary advertising technologies.

Why So Many CMOs Are Leaving Major Brands for Ad Tech Companies

Mediaocean featured in AdWeek

December 05, 2017

 “I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends. 

eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth. 

A Q&A with CEO Bill Wise & Mediaocean Board Member, Deborah Wahl

Deborah Wahl and CEO Bill Wise recently sat down to talk about the latest trends in marketing and advertising, and the growing role of the CMO.

NCM Local Market Audience Data Now Available in Mediaocean’s Spot Buying Platforms With Nielsen’s Cinema Audience Reports

The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.

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