The New Year’s dust (er, confetti…) has barely settled, but Mediaocean is already making headlines.
Daisy Whitney wrote a great Media Magazine article entitled “Mediaocean Makes a Splash,” which talks about the many ways our integrated system has streamlined the media buying process, and how we’re quickly becoming an indispensible part of the infrastructure or “plumbing” of the advertising business. The article also addresses our plans for future analytics, optimization, and data management features, which will soon empower buyers even more, while revolutionizing the field as a whole.
David Kaplan also wrote a really nice AdExchanger piece, “Mediaocean Preps ‘Prisma’ Display Ad Buying System,” in which he sat down with CEO extraordinaire, Bill Wise to talk shop. Bill discussed the merger and subsequent integration of Mediabank and Donovan Data Systems into Mediaocean, as well as the upcoming launch of Prisma, and his hopes for Mediaocean to be viewed as “a significant ad tech player across all media types.”
We had a nice mention in AdWeek’s “Eight Digital Trends to Watch in 2013” as well.
2013, we like you already!
We had our First Annual Holiday Bake-off this week, and the results were… well, just a little too delicious. Both New York and New Jersey offices took part with vast arrays of overly-tempting treats, baking expertise, and fierce competition!
We here at Mediaocean spend a lot of time thinking about technology, which is why this holiday season we’d like to take a moment to reflect on the many ways in which technology generates positive change, and to highlight just a few of the inspiring organizations putting technology to use for the greater good—effecting positive change and humanitarian goals through technological innovation…
Programmatic Buying is here to stay and the reason is clear: Advertisers want to buy audiences, not just inventory. Programmatic Buying gives them the technology they need to do just that, while saving them money and producing big results.