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Field Guide to Digital Marketing - CA

WELCOME TO THE MEDIAOCEAN FIELD GUIDE TO DIGITAL MARKETING!

We've created a guide to help you navigate the constantly evolving digital advertising space that continues to grow at a faster pace than ever. Whether you've been working in digital space for 20 years, or just a week - we're here to help you brush up on the basics, master the industry jargon, and learn about the past, present, and future of digital.

Overview & History


The past, present, and future of digital.

Media Planning & Buying


The process of building and managing a digital campaign.

Channels & Placement


A review of the different advertising channels.

KEY INDUSTRY PLAYERS


A look into the complex advertising ecosystem.

Audience & Targeting


How targeted ads provide better opportunity for conversion.

Advertising Creative


A look into the ad units available for today's digital audience.

Optimization


How marketers transform data and insight into action.

MEDIA CONVERGENCE


How the landscape has changed and what's in store for a converged future.

MEASUREMENT & VIEWABILITY


How campaign success can be tracked proactively and efficiently.

FRAUD & SECURITY


The days of the digital Wild West are over.

Industry Authorities


Who shapes trends and drives the standardization of the industry?

Digital is a dynamic and ever-growing space. In this section, we give an overview of digital's history and the direction it is taking for the future

Related Links

Glossary

Digital advertising terms don't have to be overwhelming. Check out our digital glossary to quickly look-up important definitions.

PDF Version

Take the field guide with you with this print-friendly PDF!

Need Help?

For more information, resources, or support, please feel free to reach out to our team at digitalguide@mediaocean.com.