Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.
Our open cross-media platforms power $140 billion in global media budgets.
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We empower the world’s largest brands, agencies, and media sellers.
Mediaocean a fait l'acquisition de MBS, un éditeur Français de logiciels de gestion de médias, pour développer son offre à destination des marques et agences internationales
The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns. Based on what we’ve seen so far, here are four strategic shifts taking hold throughout the pandemic: