Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.
Our open cross-media platforms power $140 billion in global media budgets.
We empower the world’s largest brands, agencies, and media sellers.
NEW YORK, Sept. 19, 2019 /PRNewswire/ -- Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.