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Field Guide to Digital Advertising

A guide to help you navigate the ever-evolving digital space.

We've created a guide to help you navigate the constantly evolving digital advertising space that continues to grow at a faster pace than ever. Whether you've been working in digital space for 20 years, or just a week - we're here to help you brush up on the basics, master the industry jargon, and learn about the past, present, and future of digital.

Overview & History
The past, present, and future of digital.

Media Planning & Buying
The process of building and managing a digital campaign.

Channels & Placement
A review of the different advertising channels.

KEY INDUSTRY PLAYERS
A look into the complex advertising ecosystem.

Audience & Targeting
How targeted ads provide better opportunity for conversion.

Advertising Creative
A look into the ad units available for today's digital audience.

Optimization
How marketers transform data and insight into action.

MEDIA CONVERGENCE
How the landscape has changed and what's in store for a converged future.

MEASUREMENT & VIEWABILITY
How campaign success can be tracked proactively and efficiently.

FRAUD & SECURITY
The days of the digital Wild West are over.

Industry Authorities
Who shapes trends and drives the standardization of the industry?

Digital Glossary
 
Check out our Field Guide glossary for a full list of digital terms!

Glossary

Digital advertising terms don't have to be overwhelming. Check out our digital glossary to quickly look-up important definitions.

PDF Version

Take the field guide with you with this print-friendly PDF!

Need Help?

For more information, resources, or support, please feel free to reach out to our team at digitalguide@mediaocean.com.