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Industry Authorities


The IAB and DMA are among a large group of industry leaders responsible for shaping trends, policies, and standardization within the industry.

The Interactive Advertising Bureau (IAB)

An advertising business organization made up of over 500 leading media and technology companies. The IAB works to educate the public about the value of interactive advertising as well as to evaluate and recommend standards and practices (such as standard unit size).

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Federal Trade Commission (FTC)

The body of regulation in the US government that oversees and regulates advertising, marketing, and interstate trade practice.

The Digital Advertising Alliance (DAA)

An association of leading national advertising and marketing trade groups, which together deliver effective, self-regulatory solutions to online consumer issues.

The American Association of Advertising Agencies (AAAA)

The AAAA is the national trade association of the ad agency business. It is a management-oriented association that represents more than 1,100 member agencies in the United States, whose offices employ over 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. Its members build their businesses and act as the industry's spokesperson with government, media, and the public sector.

The Network Advertising Initiative (NAI)

A coalition of more than 70 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices, including the 15 largest online advertising networks in the United States. 

The Direct Marketing Association (DMA)

The leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, both online and offline. It promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

The Association of National Advertisers (ANA)

A trade organization for data-driven marketers that provides its members with insights, collaboration, and advocacy. ANA's membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.

Related Links


Digital advertising terms don't have to be overwhelming. Check out our digital glossary to quickly look-up important definitions.

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