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Future of Connected TV Webinar


There is no doubt COVID-19 has accelerated digital transformation – more innovation has happened in the last few months than in the last few years as it relates to the digitization of content and media procurement processes. This is especially true for Connected TV, which has only grown as a magnet for viewership in a very short period of time. How are brands and agencies adapting to this rapid shift in viewership? Is technology in the right place in order for them to execute true omnichannel advertising with Connected TV as a significant part of their strategy? Moderated by Mediaocean’s Chief Partnerships Officer, Seif Hamid, view a discussion on the evolving role Connected TV is playing in the industry’s future.

Speakers

Halli Goddard

Lead Consultant,
Advanced TV, Kroger
Precision Marketing at
84.51˚

Lauren Bernard

VP, Marketplace Solutions at Kinesso

Jennifer Eenigenburg

VP, Digital Media Director at
Rain the Growth Agency

Kristin Wnuk

Head of Local
Advertising at Roku

Mike Reidy

Senior Vice President,
Digital Advertising Sales
at NBCUniversal

Mike Fisher

VP, Advanced TV & Audio at Essence

Rachel Eckerling

VP, Precision at
SparkFoundry

David Kerr

Director of Programmatic
Media at Jellyfish

Seif Hamid - Moderator

Chief Partnerships Officer at Mediaocean


View Recording
 
 
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