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Cross-Media Planning & Analytics Platform

Hidden Costs of Inadequate
Media Planning Tools:

  • Low visibility into execution against strategy and impact on sales.
  • Poor controls of disbursements.
  • Overpaying for manual data aggregation.
  • Poor/inconsistent data quality that affects decision making, auditability, and ROI.

Our Solution: Lumina

  • Centralized data and one-click reports across market, vendor, and channel.
  • All teams work in a single platform for standardized data collection.
  • Automated planned vs. actual reporting.

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