Mediaocean blog insights

19 Mar 2021
The marketer's guide to omnichannel advertising
Mediaocean Team
19 Mar 2021
Learn what it takes to make omnichannel advertising a reality.
Read the report
22 Mar 2021
‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman
Robert Williams
22 Mar 2021
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Watch the video
01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech
Mediaocean Marketing
01 Feb 2021
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Watch the webinar
17 Mar 2021
Choose to Challenge featuring Stephanie Dorman
Amarjeet Sharma
17 Mar 2021
Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.
Listen to podcast
23 Mar 2021
The Omnichannel Imperative virtual event
11:30am-1:30pm EST
23 Mar 2021
Watch the recording to see how today’s innovators are enabling transformation.
Watch the recording

Bill Wise

25 Mar 2021

Wave hello to the new Mediaocean

You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.

Trends

Omnichannel

11:30am-1:30pm EST

23 Mar 2021

The Omnichannel Imperative virtual event

Watch the recording to see how today’s innovators are enabling transformation.

Trends

Omnichannel, Industry trends

Amarjeet Sharma

17 Mar 2021

Choose to Challenge featuring Stephanie Dorman

Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.

Trends

DEI

Elena Ratinov

11 Mar 2021

In pursuit of a suit

Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.

Trends

DEI, Culture, Belong at Mediaocean

Mediaocean Marketing

01 Feb 2021

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.

Trends

DEI, Omnichannel, Industry trends

Mediaocean Marketing

07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.

Trends

TV, Industry trends

Mediaocean Marketing

02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.

Trends

Closed ecosystems, CTV

Kelsey Headley

18 Nov 2020

Mediaocean excited to announce new local TV capabilities

As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.

Trends

TV, Omnichannel

Mediaocean Marketing

12 Nov 2020

Watch: customer acquisition and retention for banks and credit unions

Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.

Trends

Partners, TV, CTV

Mediaocean DE&I

23 Sep 2020

Inspiring voices series: Allyship in Action virtual panel

Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.

Trends

DEI

Mediaocean Marketing

17 Sep 2020

Connect Series webinar: Vevo and Spark Foundry

Hear Fraser Woollard, Vevo's Nick Simonetti, and Spark Foundry's Jenna Balavram discuss the future of engaging local audiences through music videos.

Trends

Partners, CTV, TV

Mediaocean Marketing

20 Aug 2020

Mediaocean intern feature: virtual summer experience

Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.

Trends

DEI

Adi Vinnakota & Sammy Ford

17 Aug 2020

Three brands that persevered in challenging economies

When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.

Trends

Industry trends

Mediaocean Marketing

16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.

Trends

MandA, Omnichannel

Bill Wise

16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.

Trends

Omnichannel, MandA

Mediaocean Marketing

10 Jul 2020

Digital marketing overview

Here is a brief overview of digital marketing and how it compares to traditional advertising as we move into an omnichannel advertising reality.

Trends

Digital, Digital marketing

Mediaocean Marketing

09 Jul 2020

Watch: Exclusive interview with Global CMO of GM Deborah Wahl

Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.

Trends

Industry trends

Mediaocean Marketing

24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.

Trends

Industry trends

Bill Wise

17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.

Trends

DEI

Fraser Woollard

16 Jun 2020

The 2020 upfronts will require a different kind of playbook

TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.

Trends

TV, CTV, Industry trends

Mediaocean Marketing

10 Jun 2020

Watch: Connect Series with YouTube

Watch Fraser Woollard and YouTube’s Elliott Nix, as they discuss the digitization of TV media and the importance of integration.

Trends

Partners, Industry trends

Fraser Woollard

29 May 2020

Acceleration of change - COVID-19'S lasting effect on the upfronts

Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.

Trends

Industry trends, Omnichannel

Mediaocean Marketing

19 May 2020

Watch: Up close to the upfronts

Watch NBCU, Canvas, GroupM, Bayer, and Mediaocean discuss the the 2020 upfronts and what to expect.

Trends

Industry trends, Partners

Ramsey McGrory

14 May 2020

Advertising as a media supply chain: three critical areas of improvement

Supply chain transparency requires connecting key data points to measure investment at scale.

Trends

Supply chain, Media Finance, Programmatic

Cordie DePascale

28 Apr 2020

Connect guest blog: PremiumMedia 360

How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.

Trends

TV, Partners

Andy Jacobson

08 Apr 2020

COVID-19 marketer reactions

COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.

Trends

Industry trends

Mediaocean Marketing

25 Mar 2020

Special report: COVID-19's short and long-term impacts on media

Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.

Trends

Industry trends

Michael Mandel

05 Feb 2020

Five easy ways to establish a change culture

If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.

Trends

Change management, Culture

Bill Wise

03 Dec 2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.

Trends

Ad tech

Manu Warikoo

08 Oct 2019

The continued power (and evolution) of local TV buying

The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.

Trends

TV, Video, Programmatic

Ramsey McGrory

02 Oct 2019

What Amazon's broadband trial means for the advertising world

How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...

Trends

Industry trends, TV

Ramsey McGrory

20 Jun 2019

Analyzing in-housing vs. outsourcing: latest models and challenges

Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.

Trends

Media Management

Stephanie Dorman

14 May 2019

Integrating customer care throughout the entire lifecycle

Stephanie Dorman discusses the importance of customer care from implementation to adoption.

Trends

Customer experience

Bill Wise

11 Mar 2019

With or without amazon, NYC remains the place to be for tech

Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.

Trends

Ad tech

Mediaocean Marketing

22 Feb 2019

Mediaocean presents Women in Leadership panel

Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.

Trends

DEI

Ramsey McGrory

14 Nov 2018

Linear: an overlooked opportunity in the evolving DSP landscape

While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.

Trends

CTV, Industry trends

Michael Mandel

10 Sep 2018

Change management tips from a new dad

Michael Mandel talks tips for promoting change management within the organization.

Trends

Change management

Ramsey McGrory

22 Aug 2018

Podcast: the past and future of digital advertising

Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.

Trends

Digital, Omnichannel, Programmatic

Danielle Sichuk

22 Mar 2018

Navigating transparency in a converging cross-media world

The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.

Trends

Omnichannel, Digital, TV

Matt Field

13 Mar 2018

Mediaocean's ready For GDPR, are you?

With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.

Trends

Data, GDPR

Stuart Smith

07 Dec 2015

Adaptability will secure the future survival of linear TV ads

Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.

Trends

Load More ↓

The marketer's guide to omnichannel advertising

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Choose to Challenge featuring Stephanie Dorman

The Omnichannel Imperative virtual event

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