Vedant is leading the development of Mediaocean’s next generation, global cross-media advertising platform, along with the industry’s first scalable blockchain platform for the media supply-chain.
With a background in enterprise applications, analytics, and advertising technology, he was brought on as CTO right after the formation of Mediaocean in 2012. Prior to Mediaocean, he was CTO at Operative where he led the team that developed Operative One, a digital advertising sales platform which is used by major publishers globally. He was VP of Software Development at Oracle for the company’s Financial Consolidation and Reporting products. He came to Oracle through its acquisition of Hyperion Solutions where he led product management for the company as VP of Product Management.
He started his career as a software developer working on data acquisition systems, database, and inference engine products. He has an MS in Engineering from the University of California, Berkeley.