A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing ground-breaking corporate strategy. She aligns customer and company objectives and drives end-to-end success and satisfaction with a record of revitalizing brands, winning go-to-market strategies and customer-driven transformation. She has been an agent of change and market leadership across the QSR, Automotive and home building industries, enhancing growth, profitability and stock performance.
Most recently, as Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in defining and executing McDonald’s turnaround, reversing sales and comp declines, and driving a 45% increase in the stock price. She jumpstarted the turnaround with the launch of the All Day Breakfast marketing strategy, which produced market share gains among all key segments and a 10-point increase in brand perception. She also was involved in creating the honest food vision and transforming McDonald’s U.S. menu to meet changing consumer preferences. In addition, she led the establishment and launch of the company’s US digital strategy, establishing digital as an incremental revenue stream.
Deborah is widely recognized for developing the “Agency of the Future” model, which brings a new, collaborative approach based on top talent and technology, with digital, data, and human intelligence at the core. The new agency model delivers exceptional creative and engagement strategies to drive performance at the speed of now, the cost of yesterday, and the effectiveness of the future.
Previously, as Senior Vice President & Chief Marketing Officer of Pulte Group, she was a member of the leadership team that transformed how homes are designed and marketed, resulting in accelerated revenue growth, enhanced margins, and a doubling of the stock price.
During her years in the automotive industry, Deborah repositioned the global Mazda brand with the “zoom-zoom – soul of a sports car” strategy, launched the Toyota Prius, and grew Lexus to a luxury sales leadership position. Early in her career, Deborah launched a revolutionary high-tech healthcare product line in France.
Deborah holds a bachelor’s degree in Economics from Wellesley College and an MBA from The Wharton School. She also has a master’s degree from the University of Pennsylvania’s Lauder Institute. In 2017, she was named No. 3 on the list of most innovative CMOs by Business Insider and voted one of the 10 Essential Advertising People of the year by Campaignlive.com. She currently serves as the Vice-Chair of the ANA and is on the Board of Governors of Cranbrook Schools.