WideOrbit and Mediaocean are partnering to automate the buying and selling of local broadcast ad spots, making it easier for media buyers to add local television inventory to brand campaigns.
Mediaocean, the foundational software provider for the advertising world, and IBM Blockchain, the leading enterprise blockchain provider, today announced at CES the go-live of the blockchain consortium pilot for the media supply chain. The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and technology partners.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that its Network ad sales organization, Sinclair Media Networks, has entered into a partnership with Mediaocean, the foundational software platform for the advertising industry, to provide buyers and planners at media agencies greater access to Sinclair’s media offerings through Mediaocean’s Spectra platform.
VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, today announced that it has acquired IronGrid Data Services, Inc., based in Boston, Massachusetts.
Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Mediaocean, the foundational software platform provider for the advertising world, and Vevo, the world’s leading all-premium music video and entertainment platform, today announced a partnership which will enable agencies to access Vevo’s inventory within Mediaocean’s Spectra platform. By integrating Vevo’s inventory, media buyers are able to better manage digital video campaigns within Mediaocean’s end-to-end media management platform.
Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
Grand Rapids, MI. (February 2018)- Media Place Partners, one of the largest independent media buyers in the Midwest, has added Mediaocean, the world's leading software provider for the advertising world, to its lineup of tools.
To help advertisers more fully automate traditional media management, Adobe Advertising Cloud and Mediaocean today announced a partnership to converge and automate television and video advertising -- including upfront, reserved and scatter buys. This partnership represents the first time an independent marketing stack company has partnered to use Mediaocean’s platforms to manage the television buying process from planning through reconciliation.