NEW YORK – March 31, 2026 – Mediaocean’s Prisma, the trusted system of record for global media investment, today announced the launch of Prisma Direct, an integrated workflow connecting buyers and sellers to activate direct transactions across streaming, video, and connected TV (CTV). Disney will be the first media company to integrate with Prisma Direct through a new API integration using the same technology that powers Disney Campaign Manager. This connection will enable agencies and brands to automate buying, execution, and financial workflows across Disney’s best-in-class portfolio. Moreover, brands will have the opportunity to align with Disney IP through sponsorships and high-impact placements—all using automation.
Prisma Direct automates direct-to-publisher integrations that facilitate ordering, trafficking, campaign analytics, billing, and reconciliation in a single connected workflow and set of trusted endpoints used by the world’s largest buyers and sellers. Slated to go live in Q3 this year, Prisma Direct marks a significant step toward modernizing how premium video and streaming are bought and sold at scale.
With the tremendous growth of video in all forms, media buyers need greater automation across linear, CTV, digital, vertical, and social video. Buying has long relied on manual processes—spreadsheets, PDFs, rekeyed orders, offline trafficking sheets, and disjointed financial reconciliation. As programmatic continues to grow, Prisma Direct removes friction and enables faster activation and greater scale. Prisma Direct provides a streamlined, automated, and cost-efficient option for premium direct transactions between buyers and publishers.
“At Disney, our focus is on making the experience better for viewers and making it easier for advertisers to buy premium video however they choose—through direct access, programmatic platforms, or any combination in between,” said Jamie Power, SVP, Addressable Sales, Disney Advertising. “We value openness and collaboration across the ecosystem, and innovations like Prisma Direct align perfectly with our goal of removing friction and enabling greater flexibility for our clients.”
“We’re excited to partner with Disney to address one of the advertising industry’s most persistent operational burdens—the cost, time, and inefficient execution required to activate premium TV and video orders,” said Drew Kane, Chief Product Officer, Prisma. “The majority of premium TV and streaming video orders are direct, and we’re committed to providing the most direct, automated, and low-cost integrations at enterprise scale. We believe this will set the standard for how premium campaigns are activated.”
Prisma Direct delivers a modern, automated, and cost-efficient workflow that benefits buyers, sellers, and ultimately the consumers they serve. By removing unnecessary steps and aligning workflows, Prisma Direct helps to:
- Lower operational costs for agencies and brands
- Minimize tech fees and intermediaries
- Increase net revenue and reduce leakage for publishers
- Improve accuracy of financial operations and billing
- Enable transparency and real-time insights
About Disney Advertising
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, Fubo, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
About Prisma
Prisma is the trusted industry platform for advanced, AI-driven media buying, optimization, and execution. As part of Mediaocean, Prisma’s advertising infrastructure connects brands, agencies, media suppliers, data providers, and ad tech partners with an end-to-end SaaS solution for workflow across all channels. Over 100,000 people use the Prisma platform around the world as an independent system of record to operate more efficiently and effectively. Prisma was ranked as the #1 enterprise cross-channel software provider by G2. Visit go.prisma.mediaocean.com to learn more.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.
Media Contact
Meg Coyle for Mediaocean – mcoyle@mediaocean.com
Kelly Liyakasa & Kristie Adler for Disney – Kelly.S.Liyakasa@disney.com, Kristie.Adler@disney.com
