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Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies

 

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising

Global media agencies like Havas Media Group are taking advantage of this integration to deliver cross-channel customer experiences

 

Mediaocean, the essential platform for omnichannel advertising, is proud to announce the promotion of its first-ever global Chief People Officer (“CPO”), Stephanie Dorman, as part of the company’s ongoing effort to represent the international Mediaocean community and support its people by driving a positive and diverse culture.

 

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020), and also a 2020 Gartner Peer Insights Customer’s Choice for Ad Tech.

 

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams

 

Combination of companies will create the largest independent and open software solution for the advertising market

 

NBCUniversal Owned TV Stations Partners with Mediaocean To Help Local/Regional Advertisers Get Unfettered Access To NBC Spot On’s Brand-Safe Long-Form Premium Inventory

 

Expanded partnership to automate data operations in reconciliation process

 

Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies.

 

Mediaocean a fait l'acquisition de MBS, un éditeur Français de logiciels de gestion de médias, pour développer son offre à destination des marques et agences internationales

 

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