Mediaocean Partners with iSpot.tv to Offer Real-Time TV Ad Tracking, never.no to Bring Scale to Socially-Driven TV Campaigns
Mediaocean is proud to announce our newest partnerships with iSpot.tv and never.no, bringing more campaign efficiency and insight to Optica users.
New York, NY, March 26, 2015 -- Mediaocean, the leading software platform provider for the advertising world, today announced two partnerships aimed at bolstering real-time capabilities for its Optica platform. A deal with iSpot.tv, the only platform that tracks national TV ads and related digital activity across social, search, and video in real-time, will bring Mediaocean customers deeper insights and more transparency regarding where national ads are running. In addition, Mediaocean has partnered with never.no, a leading Social TV and Social Advertising software provision company, to bring an effective social TV advertising solution to users.
The partnerships will enable greater TV campaign efficiency and insight within Mediaocean’s Optica platform, and allow US agencies and brands to execute and optimize their campaigns with stronger social engagement and greater ROI.
Mediaocean customers can now utilize a portion of iSpot.tv’s real-time reporting for all ads airing on national television networks, directly in the Optica platform. Customers will have seamless access to deeper insights on the iSpot.tv platform, including earned digital media activity, effectiveness scoring, and other real-time insights that allow brands to better track social media engagement, optimize ads and ultimately improve ad campaign effectiveness.
“TV ad buyers deserve to know exactly where its ads are running and how they are performing digitally, as the activity happens,” said Robert Bareuther, VP of Business Development for iSpot.tv. “A partnership between iSpot.tv and Mediaocean allows us to deliver unprecedented transparency and actionable intelligence to agencies and brands.”
Optica users can also leverage never.no’s real-time content versioning platform, Story, to create powerful social TV campaigns. Story offers an intuitive curating environment to automatically collect social content and generate versioned spots, so each spot presents more interactive, social and engaging content tailored to specific audiences. According to never.no, the utilization of social TV ads has contributed to an uplift of more than 75 percent in brand affinity and purchase intention as compared to the results of using traditional spots alone. Using Optica, clients can ensure greater workflow automation and cost efficiency for their social TV campaigns.
Collectively, agencies can better drive engagement with never.no’s spot versioning solution and assess the impact of their campaigns with iSpot.tv metrics.
“When it comes to delivering effective TV ads, optimizing campaigns in a timely and connected manner is key. Ad delivery platforms must react more quickly and more intelligently so advertisers can more efficiently manage their campaigns and boost consumer engagement,” said Mike Palmer, SVP, Sales, Optica, at Mediaocean. “We’re working to create a real-time solution that simplifies and streamlines advertising workflows, from the first to last step. Partnering with forward thinking, innovative companies like iSpot.tv and never.no is critical to bringing this solution to our clients.”
“These partnerships will create a powerful alliance and offer advertisers a complete one-stop package with regards to the planning, executing, and measuring of social-driven TV advertising,” said Scott Davies, CEO of never.no. “The combination of these benefits, together with the experience of Mediaocean and the capabilities of their Optica platform, will have a major impact on how the advertising industry in the US develops over the coming years.”
These partnerships significantly reduce the manual steps previously needed in the agency workflow and ultimately offer agencies an easier way to plan, execute, and optimize their TV ad campaigns.