To help advertisers more fully automate traditional media management, Adobe Advertising Cloud and Mediaocean today announced a partnership to converge and automate television and video advertising -- including upfront, reserved and scatter buys. This partnership represents the first time an independent marketing stack company has partnered to use Mediaocean’s platforms to manage the television buying process from planning through reconciliation.
NEW YORK, NY—OCTOBER 27th, 2017— Mediaocean, the world’s leading software provider for the advertising industry, announced today that Deborah Wahl has been elected to the company’s board of directors. Ms.
This new alliance enables media buyers, representing nearly all of the world’s top agencies and their marketing clients, to both broaden and deepen their reach into more targeted market segments as they continue to transition national brand campaigns into cohesive cross-platform buys.
Mediaocean, the world’s leading software provider for the advertising world, today announced that it has expanded its client roster of large-independent agencies, with the addition of Camelot, one of the largest privately-owned strategic marketing and media services companies in the country.
New York (September 20, 2017) -- Mediaocean, the world’s leading software provider for the advertising world, today announced that it has expanded its client base of large-independent agencies, with the addition of The Richards Group, the largest independent brand-building shop in the country.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
VideoAmp, the integrated TV operating system for advertising, today announced it has raised $21.4 million in a Series B funding round led by Mediaocean, with additional investment from German media giant RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners & Simon Equity Partners. This round brings the total funds raised by the company to $36.6 million.
Redwood City, CA – July 12, 2017 – YuMe, Inc.
New York (June 22, 2017) — Mediaocean - the leading software provider for the advertising world, and comScore, today announced that comScore demographic data will be available within Mediaocean’s Spectra DS national buying systems for the 2018 Upfronts.
New York, NY & Santa Monica, CA – May 24, 2017 – Mediaocean, the leading provider of end-to-end media management workflow software and VideoAmp, the leading provider of linear TV planning and optimization software, announced a new partnership which creates a fully integrated linear TV plannin