Skip to main content

Press

Over three quarters of Americans agree there are not enough women working in technology, according to new research released today by Mediaocean. This is in sharp contrast to the strong belief that more women in technology would increase creativity and innovation in the workplace (77 percent and 72 percent, respectively).

As a leading software provider for the global advertising world, with 36 percent of its jobs occupied by women, Mediaocean is officially launching its Women in Technology initiative to influence change and shape the future of the tech industry. With a focus on inspiring more women to make waves in technology, a key element of the initiative is the Mediaocean Scholarship Fund, which will support three women as they pursue their career in technology, with a $25k scholarship each.

According to the research, Americans believe there are fewer women in technology because there isn't enough social support (41 percent), women are less interested in working in tech fields (41 percent), and there is a hiring bias against women (40 percent). Interestingly, one-in-five agree tech is an unfriendly environment for women, and 17 percent considered tech to be "unfeminine."

"Our institutions, manufacturing plants, schools, and workplaces have been digitizing for the past few decades. In fact, there will be 1.4 million openings in tech jobs by 2018, but we don't have enough applicants to fill even 60 percent of those openings," said Maria Pousa, SVP Global Marketing at Mediaocean. "With Mediaocean's Women in Technology initiative and scholarship program, our goal is to engage women and help them acquire the skills necessary to be successful in this new era." 

Additionally:

• Nearly three quarters (73 percent) believe we should start fostering a passion for technology in women 12 years old and younger

• The best ways to encourage more women to break into the technology field are to:

• Raise awareness of career opportunities (87 percent)

• Provide more tech-focused classes in K-12 grades (85 percent)

• Change the perception of women in technology to be more positive (84 percent)

• With more women in technology, respondents believe the average household income would increase (82 percent)

• Women in Technology are most commonly described as intelligent (77 percent), focused (50 percent), and creative (47 percent)

"Diversity is a key factor in driving the success and innovation of technology companies," said Bill Wise, CEO of Mediaocean. "We are proud to be one of the first mid-sized businesses to offer such an initiative and want to encourage all companies to join this conversation and discuss what steps can be taken to ensure women are presented with the same opportunities as their male counterparts."

Scholarships will be awarded to three women pursuing a career in technology  
Open to current undergraduate and graduate students pursuing STEM degrees, Mediaocean hopes that this scholarship will spark interest and give three motivated women the opportunity to make their dream careers in tech a reality. Applicants must submit a short video answering the question, "What is your dream career in tech and how do you plan to achieve it?" by July 1, 2015. Videos will be narrowed down to 10 semi-finalists by a panel of esteemed women in technology, and the three winners will subsequently be chosen by public vote. For more information please visit: wit.mediaocean.com.

Mediaocean hosts Women in Technology panel at Internet Week 
Today, Mediaocean is hosting "To Lean or Not to Lean," a panel discussion at Internet Week in New York City with Ari Horie, Founder & CEO of Women's Start Up Lab, Despina Papadopoulos, Founder of Principled Design, Nicole Ellis, Managing Director of Solutions for Teach for America, and Shenan Reed, President of Digital, North America of MEC. Following the discussion, Mediaocean will host a networking event at Mediaocean headquarters for the public to continue discussions around women in technology with panelists and employees. Join the conversation by using #WomeninTech on Twitter.

Notes to Editor 
The survey was conducted on behalf of Mediaocean by market intelligence company AYTM.com – Ask Your Target Market, using an online sample of 3,000 U.S. respondents 18+ years old, sourced from AYTM's proprietary panels.

 

Mediaocean is proud to announce our newest partnership with Videa, bringing more speed, efficiency, and transparency to traditional local broadcast media transactions in Spectra.

 

Mediaocean is proud to announce our newest partnerships with iSpot.tv and never.no, bringing more campaign efficiency and insight to Optica users.

 

In this press release, we announce our partnership with Spotify, bringing their inventory into our Spectra system so our clients can better plan their campaigns across traditional and digital audio.

 

 

Mediaocean is proud to announce our newest partnership with Rentrak, bringing their television measurement ratings into our Spectra system to be used as currency. 

 

Mediaocean is proud to announce our newest partnership with YANGAROO, bringing our clients more choice for ad delivery vendors.

 

Mediaocean is proud to announce our newest partnership with Atlas by Facebook, bringing "people-based marketing" to Prisma users globally.

-----------------------------------------------------------------------------

Mediaocean, the leading software platform provider for the advertising world, today announced the integration of Atlas ad server within the Prisma platform. Following the recent re-launch of Atlas, this partnership now allows agencies to centrally manage all their Atlas campaigns from Mediaocean's largest agency digital advertising management platform.

With digital ad spend set to top $103 billion by 2019, the partnership provides users with new layers of campaign management efficiency without the need for separate systems or additional Prisma integrations. Agencies can access Atlas delivery data inside the Prisma platform, and leverage Prisma's robust campaign performance tools to manage the entire digital campaign lifecycle, from plan to order, campaign analysis and optimization, in one place.

In a recent study, 93 percent of marketers note they would run more cross-channel campaigns if they were able to effectively measure mobile advertising performance. Prisma users are now able to take advantage of Atlas' people-based metrics to accurately measure a consumer's activity across devices, revealing a better-attributed path to conversion.

Without having to depend on cookies, Prisma users can leverage the channel and conversion reporting, as well as measurement tools to more effectively plan and optimize campaigns. With Atlas technology and information gleaned from real people and actions – Prisma users have new insights to better reach and influence consumers across devices, platforms and publishers.

"Our primary focus is to create possibilities for a new advertising reality. Today, people spend more time on more devices than ever before, so it is crucial for brands to understand consumer's buying behaviors and their individual paths to conversion," said Erik Johnson, director, Atlas. "Working with partners like Mediaocean provides us with the scale to reach agencies and advertisers, and truly unlock real results for future marketing campaigns."

"The partnership with Facebook Atlas signals Mediaocean's continued vision of offering the industry a central converged ecosystem; media buyers can now access, digital and innovative cross-platform measurement tools from one single platform," said Bill Wise CEO, Mediaocean. "With multi-touch attribution, one of the key industry focuses for 2015, and consumers leaving breadcrumbs of information behind across multiple channels and devices, Atlas' data engine complements Prisma's robust campaign management solution to provide our clients with the necessary insights to create consistent and tailored end-user experiences."

Prisma is an open digital advertising management platform, powering every aspect of the media lifecycle and enabling agencies to effectively run campaigns across all channels. The Atlas integration follows Prisma's launching of Avails in 2014, enabling agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies.

 

Mediaocean is proud to announce our newest partnership with JUICE mobile, integrating JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. This integration will give media buyers access to premium mobile inventory within the Prisma platform. 

------------------------------------------------------------------------------------------------------------------------------

JUICE Mobile, the premium mobile advertising and technology firm, and Mediaocean, the leading software provider for the advertising world, today announced a partnership to integrate JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. The integration puts guaranteed mobile inventory from premium publishers at scale directly in front of media buyers.

Mediaocean's clients use Prisma as a single integrated workflow for managing their entire campaign lifecycle – from researching and planning, to measuring ad effectiveness and more. By integrating with Nectar, Prisma users will be able to manage Nectar campaigns holistically within their Prisma workflow.

For JUICE Mobile, this partnership means ubiquitous distribution of Nectar's premium mobile inventory to the agency media planners and buyers powering the largest mobile market in the world.

"This partnership represents a key milestone in the shift toward the next generation of media buying – one which provides transparency and the tools to address issues of visibility and fraud," said Neil Sweeney, President & CEO of JUICE Mobile. "Our partnership with Mediaocean empowers brands and agencies to address major inefficiencies in the mobile ad tech ecosystem with Nectar."

Mediaocean's Prisma both streamlines the RFP process and offers programmatic direct access to premium, guaranteed inventory, eliminating many of the complexities associated with direct buying. With the integration of Nectar, agencies and advertisers working in Prisma can now transact JUICE Mobile's premium mobile inventory in five simple steps, reducing the time it takes to make their digital buys and allowing advertisers and publishers to maintain complete control of their buy. 

"Our partnership with JUICE Mobile provides our current users access to premium inventory across all mobile formats in a way that is efficient, brand-safe, and transparent," said Manu Warikoo, SVP Product, Platforms, Mediaocean. "Prisma's open architecture provides a platform for planning and executing every type of digital media buy, including third party buying processes such as JUICE Mobile's Nectar, to create greater opportunity for our clients."

Nectar is available in Prisma for enabled users. Please contact JUICE Mobile for more information and to learn about its platforms and services.

About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

About JUICE Mobile
Founded in 2010, JUICE Mobile is a premium, full-service mobile advertising technology firm. Dedicated exclusively to the mobile advertising market, the company works with world renowned advertisers and premium publishers. JUICE Mobile is passionate about providing its customers with innovative ways to reach their audiences through proprietary technology and data.

Patented and built in-house, Nectar is the world's first mobile Programmatic Direct platform. Nectar combines the efficiency and scale of RTB with the visibility and control of direct sales, offering brands and publishers a more innovative marketplace. This commitment to mobile innovation is present in JUICE Mobile's ongoing launch of market-first mobile ad units and the company's leadership in the proximity marketing space.

Please visit www.juicemobile.com for more information or follow @JUICE_Mobile on Twitter

 

Mediaocean is proud to announce our partnership with Videology that is set to change the face of TV and video ad buying. The integration will give media buyers access to TV and video inventory within our Spectra platform. It will also provide buyers with the opportunity to reach the right audiences across multiple screens.

 

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma Avails, to further simplify and enhance the digital ad campaign process for buyers and suppliers.

Mediaocean's Prisma provides agencies with a one-stop shop for managing their entire campaign lifecycle – from researching and planning, to measuring ad effectiveness and more. Mediaocean supports over 80,000 users across its systems, conducting 7 million transactions daily across all media channels. The new Avails feature adds another layer of campaign management efficiency and control to Prisma, without the need for separate systems or integration.

Traditionally, the digital media buying workflow for premium inventory has involved sending countless RFPs to a publisher over and over, an often time consuming and fragmented process, prone to errors and rogue spend. The Avails feature enables agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies.

Following a successful beta period with numerous agency clients, the general availability of Prisma Avails will allow digital media buyers to reach an ever growing percentage of the U.S. market by purchasing automated guaranteed inventory through Mediaocean's direct publisher and SSP partnerships, including AOL, CPX, iSocket, OpenX, PubMatic, Yieldex, and Yahoo. Agencies will have access to the largest aggregate supply of premium automated guaranteed inventory available.

"Prisma Avails is like the Amazon for digital media buying, one-stop shopping gets you instant inventory access without the ongoing hassle of confirmations and negotiations," said Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY.  "We are always looking for ways to improve workflow so our planners can allocate their time for tasks such as research, strategy and optimization. We are excited about how Prisma Avails takes automation of premium inventory to a new level."

"Through Avails, agencies will be able to more efficiently harness the power and reach of Yahoo premium advertising for their clients," said Peter Foster, VP of Solutions Development at Yahoo. "Yahoo is constantly innovating with our partners to make agency and advertiser experiences more simple and effective. This automated guaranteed solution brings the operational efficiencies of programmatic to the world of the beautiful and inspiring ads possible with Yahoo's premium inventory."

"AOL's deep commitment to programmatic is also a commitment to agencies and advertisers to continue providing open solutions, from us and through third-party integrations, that greatly elevate the effectiveness and efficiency of their advertising," said Marta Martinez, Global Head of Video Sales at AOL. "Our pilot program with the Prisma Avails solution is another step in that direction, unlocking new opportunities for media buyers to reach audiences across AOL's world-class properties in a programmatic reserved fashion."

Mediaocean's Prisma for Sellers platform provides media buyers utilizing Prisma seamless electronic transactions with over 1000 of the nation's largest publishers, representing nearly 90% of the market. Prisma Avails is the programmatic evolution of this existing relationship, bringing buyers and sellers even closer together – and enhancing the level of data and analysis available post buy. Once a campaign has commenced, Avails inventory has unique identifiers so that agencies can track performance with precision throughout a placement's lifecycle across all campaigns – making purchasing and repurchasing decisions more intelligent.

"It's always a pleasure to partner with companies like Mediaocean that share our vision of the future of the industry," said Kirk McDonald, President of PubMatic. "Programmatic is more than RTB and this is another step forward in realizing the full potential inherent in the relationship between publishers, their audiences, and advertisers. As the efficacy of programmatic continues to be understood, we're thrilled to provide some of the foundational technology making this a reality."

"All the industry chatter around automated guaranteed does not reflect the true state of the industry," said Manu Warikoo, SVP of Product, Platforms, at Mediaocean. "Until today, it hadn't achieved its potential, largely due to lack of agency buyers participating. Mediaocean has developed the first platform that lets agencies tap into the big publishers they care about most, and makes programmatic buying a part of their daily workflow, rather than something extraordinary."

Avails is available on Prisma today.

About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

Press Contact
Lydia Howard
Vantage PR for Mediaocean
302.381.9690 
lhoward@vantagepr.com

Logo - http://photos.prnewswire.com/prnh/20140403/NY96922LOGO

 

Pages