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Tuesday, March 20th, 2018

3:30PM to 6:00PM

Mediaocean HQ | 45 W 18th St, 6th floor, New York, NY 10011

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There's no stopping it - ad tech's blockchain revolution is underway. Blockchain, the underpinning technology of bitcoin, has the ability to radically open up opaque transaction systems, making it perfectly suited to tackle some of ad tech's thorniest issues. With a $7.2 billion-per-year global ad fraud problem, an ad tech tax that siphons up to 75 cents on the dollar to thousands of data middlemen, frustrating middle work, and even attribution challenges - the advertising market is ripe for blockchain innovation.

Join Mediaocean and industry leaders as we discuss:
   Blockchain basics - how does it work?
   How is it used in ad tech?
   What does it mean for advertisers, agencies, and sellers?
   Early leaders in innovation

And more!

Featuring

Bill Wise

CEO, Mediaocean

Tom Bollich

CTO, Madhive

Megan Pagliuca

Chief Data Officer, Hearts & Science

Richard Bush

President, NYIAX

Vedant Sempath

CTO, Mediaocean

FEATURING

Bill Wise

Tom Bollich

Megan Pagliuca

Richard Bush

Vedant Sempath

CEO, Mediaocean

CTO, MadHive

Chief Data Officer, Hearts & Science

President, NYIAX

CTO, Mediaocean

Schedule

3:30PM
4:00PM-5:00PM
5:00PM-6:00PM

Check In
Panel
Cocktails + Networking