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Why choose Lumina Media Planning?

  • Allows brands and agencies to view spend across channels, geographies, and partners
  • Enables budget control in Mediaocean buy execution systems used by all six agency holding companies
  • View, manage, and standardize operations and data across markets
  • Outgoing APIs and integrations with external tools, so you can do more with your data

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How does Lumina work?

Lumina is an end-to-end global planning and management platform that allows agencies and marketers to manage media budgets across all media channels, brands, markets, and agencies. Working as a single source of truth for all teams, Lumina brings together procurement, finance, creative, research, and local/global planning and buying teams. 

 

Lumina also standardizes processes around detailed flowcharting, scheduling, budgeting, authorizations, and reporting. By unifying data and processes within a central tool, teams can better access, control, and optimize media spend - globally. 

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