Social ads management (Scope)

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Mediaocean powers the future of the advertising ecosystem.

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Platform

The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.

Ad Tech

Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by Mediaocean Social (Scope/Flashtalking)

Ad Infrastructure

Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)

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Direct, in-platform access to trusted providers across the media ecosystem

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Thought leadership, industry insights, reports and more covering all things omnichannel advertising

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Centralized ad management across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and Twitter

Consolidated workflow enables efficiency improvements for teams activating and optimizing across different social publishers with a direct connection to omnichannel budgeting, authorizations, and financial reconciliation.

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Scope UI

Reach audiences across all your social platforms from an intelligent command center

Consolidate activation

Improve productivity with workflows for activation, reporting, and optimization across multiple platforms.

Boost performance

Quickly execute the best optimizations with cross-platform insights based on source-of-truth measurement and native platform data.

Reach new audiences

Apply data science and AI to extend your reach across social with lookalike segments and custom affinity audiences.

A vertical stack for paid social

Advanced audiences

Use first-party data or DMP segments to scale audiences using offline consumer attributes and behaviors. Build custom-made audience targeting leveraging insights from billions of social media interactions. Activate social ads utilizing 3,000+ pre-built segments from leading data providers like Oracle, Experian, Foursquare, and IRI to reach specific audiences.

Creative

Generate personalized creative at scale and tailor content to locations, audience segments, product preferences, and more. Streamline cross-team creative collaboration with permissions for uploading assets, approving creative, or launching ads. Import approved assets directly from content management systems like Opal or Vidmob.

Reporting

Analyze holistic performance with a consolidated, cross-channel analytics module that integrates native, custom, and third-party metrics. Leverage visual and interactive tools to act on performance insights generated by machine learning and proprietary data science.

Measurement

Extend performance review beyond native publisher capabilities using custom-defined KPIs built on outcomes from website or app analytics, revenue data, brand safety data, and more. Link source-of-truth data to measure, report, and optimize based on critical business metrics.

Optimization

Avoid over-or under-spending with a pacing dashboard for monitoring spend and performance KPIs. Create rules or let machine learning auto-optimize bids and budgets based on live outcome data down to the audience, label, or creative level.

Dive in, the water's great.

Download our one-sheet and learn how to manage all your social publishers from one centralized platform while discovering new audiences and unlocking reach potential using data science and AI.

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Explore Mediaocean Social

Overview

Combining technology from Flashtalking and Scope by 4C, Mediaocean offers a suite of social solutions that enable creative and marketing teams to simplify workflow and amplify the performance of paid social media.

Dive into Mediaocean Social

Scaled creative production

Build once, iterate at scale and distribute across all social platforms and media channels. Further consolidate creative efforts by leveraging centralized asset management and creative distribution capabilities across social, display, and CTV.

Dive into scaled creative production

Personalized ad automation

Capitalize on streamlined data feeds and integrated creative and activation workflows to efficiently deliver personalized messages social audiences expect in logged-in environments.

Dive into personalized ad automation

Simplify workflow, amplify performance.

Discover how leading brands and agencies are staying ahead of the curve with Mediaocean.

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