Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.
By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Marketers are under more pressure than ever before to improve transparency, maximize every media dollar, and measure and prove campaign impact. Effectively doing so requires greater accountability across the ecosystem and the need to embrace data as core competence.
Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
As more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship. Despite awareness being at an all-time high, there is still much to be done to solve the problems. Here are several strategies to consider.
With the General Data Protection Regulation coming into force in just 72 days we take a look at how Mediaocean has prepared for compliance, and helped ensure our clients and partners are equally prepared.
eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.
Mediaocean’s CEO Bill Wise was recently featured on Nathan Latka’s The Top Entrepreneurs podcast discussing his career over the past decade-from building revolutionary advertising technologies.