In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
For B2B companies, Instagram is a way to showcase your brand, community, and culture. And with its growing user base and support of ads, it’s more important than ever to remain thoughtful and strategic when building out your company’s Instagram account.
In this video, Michael Palmer, SVP, Sales, Optica, discusses why ad operations is increasingly important for a campaign's success, and how the role is evolving to become more strategic.
Missed the latest news in the industry? Here’s a recap on what happened this month.
Mediaocean's Bill Wise features on the recent ATS London panel, discussing the adoption of the SaaS model and the future of the industry.
Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.
In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data.
On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.
At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen. Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement. Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.
Technology is providing opportunities to advertisers that they haven't before. In this video, Michael Palmer, SVP Sales of Optica, explains the trends that are influencing television and providing marketers with more flexibility and automation.