In this video, Michael Palmer, SVP, Sales, Optica, discusses why ad operations is increasingly important for a campaign's success, and how the role is evolving to become more strategic.

In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data. 

At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen.  Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement.  Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.