2016 Advertising Trends & Predictions
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
Get Noticed on Instagram – 5 Tips to Make Your Photos Pop
For B2B companies, Instagram is a way to showcase your brand, community, and culture. And with its growing user base and support of ads, it’s more important than ever to remain thoughtful and strategic when building out your company’s Instagram account.
How is Ad Ops Evolving?
In this video, Michael Palmer, SVP, Sales, Optica, discusses why ad operations is increasingly important for a campaign's success, and how the role is evolving to become more strategic.
The Monthly Roundup - September 2015
Missed the latest news in the industry? Here’s a recap on what happened this month.
Can Ad Tech Really Be a SaaS Model? And the Future of the Industry
Mediaocean's Bill Wise features on the recent ATS London panel, discussing the adoption of the SaaS model and the future of the industry.
Cord Cutting and the Fall TV Lineup
Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.
What's the Biggest Issue in Ad Ops Today?
In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data.
Sports Still Dominate Live Viewing: 45 Years of Monday Night Football
On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.
The Power of Sharing
At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen. Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement. Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.
Michael Palmer on the Top Trends Revolutionizing TV Today
Technology is providing opportunities to advertisers that they haven't before. In this video, Michael Palmer, SVP Sales of Optica, explains the trends that are influencing television and providing marketers with more flexibility and automation.