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Advertising

Making Pandora an Easier Radio Buy

For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.

Smart TV, Intelligent Targeting, and the Death of the One-Size-Fits-All TV Ad

There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable.  While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.

It’s all about the Fans

Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.

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