Programmatic Buying has seen rapid growth within the last two years. Here's a quick snapshot.
As marketers seek ways to plan and integrate campaigns across TV and Digital channels, and the quest for universal processes and standards across those systems continues, new issues continue to arise. Here are just a few of the recent developments in the struggle for Digital/TV convergence.
Here's a quick update on news in data and advertising.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.
There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable. While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.
Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.
As always, the Consumer Electronics Show in Las Vegas is rife with gadgetry and possibilities. When it comes to advertising and technology, several themes emerged as focal points, including mobile and cross-screen.
Between the politics, the weather, and the completely epic Mayan Apocalypse, it’s a wonder we got anything done this year. Here are a few noteworthy people who did.
Programmatic Buying is here to stay and the reason is clear: Advertisers want to buy audiences, not just inventory. Programmatic Buying gives them the technology they need to do just that, while saving them money and producing big results.