At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen. Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement. Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.
Relive the Connect Series session and watch as Pandora, Spotify, Triton Digital, and Mediaocean discuss where radio is headed and what it means for our industry.
Mobile has exploded as a key topic of conversation in the advertising space. Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP).
At CES 2015, Mediaocean hosted a Connect Series session on "Reaching the Next Gen Consumer on TV and Video" to discuss the challenges advertisers face on reaching consumers through both TV and video. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.