Mobile has exploded as a key topic of conversation in the advertising space. Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP).
Last week, Mediaocean hosted a Connect Series session titled "Programmatic Uncut: An Honest Conversation About the Buzzword of Today". This session featured panelists from AOL, Yahoo, Pubmatic, and Deutsch, moderated by our CEO, Bill Wise. In this session, these thought leaders spoke about programmatic and how it influences the way they work in the industry and with each other. Check out the full session in this video.
In this interview from Advertising Week, our CEO Bill Wise talks about how programmatic is all about efficiency and storytelling, and not just about RTB and ad exchanges. Hear what he has to say about programmatic and the trends in advertising he's most excited about in this video.
Programmatic is going to make the RFP process change, and in this video, our CTO, Vedant Sampath, explains how the need to RFP is evolving in this process. He also talks about how planners and buyers can maximize their time with fewer manual processes.
In this video, our CTO Vedant Sampath gives a brief history of the RFP and explains why the RFP came into being in digital media.
We spoke to Sean Miller, SVP Strategy at Rokkan, this year at Advertising Week and asked him about the advertising trend he's most excited about - mobile messaging. He also spoke about how some luxury brands are becoming more interesting in terms of advertising on digital.
Stephanie Fierman, CMO of MediaCom, talked to us during Advertising Week 2014 about how the definition of media and agencies is changing and touched upon how digital has changed her company's approach to global advertising.
Everyone agrees that "programmatic" is the buzzword of the year, especially within the premium, guaranteed space. But some question if its surge has truly made it a mainstay for both buyers and sellers, with a lasting value beyond just automation. Maria Pousa, SVP Global Marketing at Mediaocean, sat down with Manu Warikoo, SVP Product, Platforms at Mediaocean; James Deaker, VP-revenue management, privacy and policy at Yahoo; and Anush Prabhu, chief channel planning and investment officer at Deutsch New York; to discuss automated guaranteed.
We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.
Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies, and ad tech vendors share equal responsibility for this.