Advertisers can develop and create inspiring video adverts, but if the timing and delivery of a campaign comes second in the pecking order, they will find the impact of all this effort and creativity is completely lost when the ad goes to air. So how can advertisers enhance the effectiveness of their video ad campaign?
Bill Wise was interviewed at the IAB Annual Leadership Meeting last week and spoke about digital premium buying and the future of digital. Watch his interview here and find out more about where digital is going. Read more.
Here's a quick snapshot on the data showing mobile video on the rise.
As the digital advertising landscape expands and evolves, the question of measurement standards (or lack thereof) has become an increasingly pressing issue for both web-based marketing, as well as for the future of TV/digital convergence.
Programmatic Buying has seen rapid growth within the last two years. Here's a quick snapshot.
As marketers seek ways to plan and integrate campaigns across TV and Digital channels, and the quest for universal processes and standards across those systems continues, new issues continue to arise. Here are just a few of the recent developments in the struggle for Digital/TV convergence.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.
There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable. While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.
As always, the Consumer Electronics Show in Las Vegas is rife with gadgetry and possibilities. When it comes to advertising and technology, several themes emerged as focal points, including mobile and cross-screen.