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Events

Jose Carbonell, SVP Marketing and Communications, UNICEF, at Advertising Week

We spoke to Jose Carbonell, SVP Marketing and Communications at UNICEF, and asked him about his experiences marketing for a non-profit organization and about the top trends he's seeing in his business today. In this interview, he speaks on the rise of social, mobile, and about how people are trying to give back in a meaningful way.

Marta Martinez, Head of Global Video Sales, AOL, At Advertising Week

Marta Martinez, Head of Global Video Sales at AOL, says that programmatic will help facilitate more transparency in the marketplace in the next twelve months and large publishers pushing the ecosystem to create more value. She also talks about how the value of premium inventory is influenced by automated guaranteed in this interview from Advertising Week.

James Deaker, VP Revenue Management, Privacy & Policy, Yahoo, at Advertising Week

James Deaker, VP Revenue Management, Privacy & Policy at Yahoo, spoke to us about how programmatic is going to evolve in the next year, and how the relationship between buyers and sellers will change. More signals between the buyer and sellers will be sent, so the advertisers will have confidence in the value of the inventory they're buying. 

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