We spoke with Jon Collins, President of Integrated Advertising at Framestore, and asked him about the new trend in advertising that keeps him awake at night and how he's leveraging technology for global marketing campaigns.
Daniel Zeff, CEO of Evidently, speaks on what keeps him awake at night and how he sees the advertising industry changing in the next 3 years. He notes that brands are getting better and better at storytelling, so the industry is no longer about selling, but inviting people to share in a story.
Cindy Stockwell, Chief Media Officer at Hill Holliday, stopped by during Advertising Week for this interview and spoke about programmatic and how she sees the advertising space changing in the next three years.
We spoke to Jose Carbonell, SVP Marketing and Communications at UNICEF, and asked him about his experiences marketing for a non-profit organization and about the top trends he's seeing in his business today. In this interview, he speaks on the rise of social, mobile, and about how people are trying to give back in a meaningful way.
We spoke with Christine Fruechte, CEO at Colle + McVoy at Advertising Week, where she emphasized that culture is extremely important at agencies when deciding where you want to work and also spoke about the challenges associated with planning a cross-platform campaign.
Paul Kemp-Robertson, Co-Founder & Editorial Director at Contagious, talks about how he's excited about the trend of branded currencies, such a Bitcoin, as one of the trends in advertising he's excited about and how Nike is a brand that's getting advertising right.
Marta Martinez, Head of Global Video Sales at AOL, says that programmatic will help facilitate more transparency in the marketplace in the next twelve months and large publishers pushing the ecosystem to create more value. She also talks about how the value of premium inventory is influenced by automated guaranteed in this interview from Advertising Week.
James Deaker, VP Revenue Management, Privacy & Policy at Yahoo, spoke to us about how programmatic is going to evolve in the next year, and how the relationship between buyers and sellers will change. More signals between the buyer and sellers will be sent, so the advertisers will have confidence in the value of the inventory they're buying.
David Jones, CEO at The Cipher Group, sat down with us at Advertising Week to talk about the multicultural ad exchange that he lauched this past year and explains his predictions for programmatic in the future. Lastly, he talks about how programmatic has allowed for the reduction for RFPs and that people will now have more time to innovate and be creative.