Rob Schwartz, Global Creative President at TBWA\Worldwide, says the advertising business is now becoming the brand hit making business in this interview from Advertising Week and talks about how the advertising space will be changing in the next 3 years.
David Turner, Co-Founder of Turner Duckworth spoke with us at Advertising Week about his predictions for the future of the industry and sees the rising importance of design in advertising. He also talks the top three trends his business is seeing, including simplification of ideas.
Geoffrey Campbell, Partner, Senior Director of Content at MediaCom, stopped by and spoke with us at Advertising Week on how MediaCom leverages creative for markets globally and talks about how the advertising space is in an evolutionary shift as consumers are demanding more and more content.
We spoke to Sean Miller, SVP Strategy at Rokkan, this year at Advertising Week and asked him about the advertising trend he's most excited about - mobile messaging. He also spoke about how some luxury brands are becoming more interesting in terms of advertising on digital.
In an interview with Pete Favat, Chief Creative Officer at Deutsch LA, Mediaocean asked him about the challenges he faces when planning campaigns and the most memorable campaign he's worked on during his career.
In an interview with Matt O'Rouke, Executive Creative Director at Deutsch LA, we asked him how the advertising space would change in the next three years and about rituals his team needs during the creative process.
We interviewed Brian Carley, SVP & Executive Creative Director at Rokkan, about the number one challenge to planning creative campaigns. He even talked about how junk food is a must during the creative process!
We interviewed David Ushery, Anchor at NBC News, at Advertising Week this year where he spoke to us about what fascinates him most about the advertising industry, and connects the idea of crafting messages and stories for brands with his job as a news anchor.
Linda Boff, Executive Director of Global Brand Marketing at GE, sat down with us at Advertising Week to talk to us about the trend that's keeping her awake at night and what the future of the advertising space looks like.
Coleen Kuehn, President, Strategy & Planning at MediaVest USA, spoke to us about how the global economy has changed her company's approach to advertising. We also spoke to her about her experiences as a female executive and asked her for advice for women in the industry.