Pete Stein, Global CEO at Razorfish, spoke to us about how real-time marketing is the new trend in advertising he's most excited about. He also spoke about how the advertising space is going to change dramatically, especially with social and ecommerce becoming integrated into advertising.
Carter Murray, Worldwide CEO at FCB, spoke to us about how he sees the advertising industry changing in the next few years, with how we use technology to solve creative and business problems and even told us which Mad Men he would be (if featured in the show)!
Stephanie Fierman, CMO of MediaCom, talked to us during Advertising Week 2014 about how the definition of media and agencies is changing and touched upon how digital has changed her company's approach to global advertising.
Val DiFebo, CEO, Deutsch NY, came by to speak with us at Advertising Week. We interviewed her about her thoughts on programmatic, the top trends she's seeing in the industry, and the challenges her business faces when planning a cross-platform campaign.
We interviewed Brent Smart, CEO of Saatchi & Saatchi New York, at Advertising Week and spoke to him about the top three trends his business is seeing today and where he sees the advertising space going in 3 years. He also spoke to us about the challenges of running a global campaign, and emphasizes that teams should be focused on solving their clients' business problem.
We interviewed Doug Ray, Global President, Carat, at Advertising Week yesterday and spoke to him about how programmatic facilitates brand storytelling and assists with real-time marketing. According to Doug, programmatic facilities storytelling because it helps brands understand who they're reaching and provides more data, which makes it easier for them to create stories.
David Sable, Global CEO, Y&R, stopped by for an interview at Advertising Week on Monday. He says it's critical that global agencies use uniform platforms, and it's incumbent upon global agencies to implement these platforms when they can. He also spoke about the return of storytelling to the advertising world, and how he's always thinking about how to make the quality of his storytelling better.