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The Future of TV - Connect Series

This past week, Mediaocean held its inaugural session of the Connect Series, titled the Future of TV. In this session, our CEO, Bill Wise, chatted with Dave Morgan, CEO of Simulmedia, about where TV is headed next. While most in the industry have been seeing a trend towards digital, Dave says that TV is still powerful and here to stay. And he has the stats to back it up! Check out the session here and see what Dave and Bill have to say about TV.

Adit Abhyankar, Executive Director at Visual IQ, at dmexco 2014

We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.

Ideas in Full Effect

The theme of this year’s 4As Transformation Conference was “The Idea Effect,” and ideas were certainly abundant. That includes those of Mediaocean’s own SVP of Marketplaces, Dave Oliviera, who participated in a panel entitled “It’s not just trading data that is important to agencies.” Moderated by GroupM’s John Montgomery, the panel explored ad-tech’s role in simplifying and improving the buyer/seller relationship.