This past Monday at Advertising Week, we asked Marla Kaplowitz, CEO at MEC, about managing global campaigns. She says it's all about consistency, and managing time and languages differences in multiple countries.
We interviewed Mark O'Brien, President and CEO, DDB NA, to talk about his favorite moments of Advertising Week and the buzzwords of the day. For him, programmatic, wearable technology, and video-on-demand are the top trends he's seeing today.
Nancy Hill joined us at Advertising Week to talk about how she sees the advertising space changing in the next few years, and spoke about how she thinks Oreos and Lowe's are brands getting advertising right.
Sarah Lawson Johnston sat down at dmexco with Beet TV and spoke about media convergence and how TV is still very dominant. Check out her full interview now.
This past week, Mediaocean held its inaugural session of the Connect Series, titled the Future of TV. In this session, our CEO, Bill Wise, chatted with Dave Morgan, CEO of Simulmedia, about where TV is headed next. While most in the industry have been seeing a trend towards digital, Dave says that TV is still powerful and here to stay. And he has the stats to back it up! Check out the session here and see what Dave and Bill have to say about TV.
We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.
The theme of this year’s 4As Transformation Conference was “The Idea Effect,” and ideas were certainly abundant. That includes those of Mediaocean’s own SVP of Marketplaces, Dave Oliviera, who participated in a panel entitled “It’s not just trading data that is important to agencies.” Moderated by GroupM’s John Montgomery, the panel explored ad-tech’s role in simplifying and improving the buyer/seller relationship.
As always, the Consumer Electronics Show in Las Vegas is rife with gadgetry and possibilities. When it comes to advertising and technology, several themes emerged as focal points, including mobile and cross-screen.
Our very own Harvey Kent (Chief Media Strategist extraordinaire) will be speaking as part of the “Measuring the Multiplatform Viewer: Challenges and Solutions” panel at the third annual TVOT NYC INTENSIVE on Monday.