Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.
By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Marketers are under more pressure than ever before to improve transparency, maximize every media dollar, and measure and prove campaign impact. Effectively doing so requires greater accountability across the ecosystem and the need to embrace data as core competence.
eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.
Mediaocean’s CEO Bill Wise was recently featured on Nathan Latka’s The Top Entrepreneurs podcast discussing his career over the past decade-from building revolutionary advertising technologies.
“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
Deborah Wahl and CEO Bill Wise recently sat down to talk about the latest trends in marketing and advertising, and the growing role of the CMO.
Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.