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Industry Interviews

Brent Smart, CEO, Saatchi & Saatchi NY, at Advertising Week

We interviewed Brent Smart, CEO of Saatchi & Saatchi New York, at Advertising Week and spoke to him about the top three trends his business is seeing today and where he sees the advertising space going in 3 years. He also spoke to us about the challenges of running a global campaign, and emphasizes that teams should be focused on solving their clients' business problem.

Doug Ray, Global President, Carat, at Advertising Week

We interviewed Doug Ray, Global President, Carat, at Advertising Week yesterday and spoke to him about how programmatic facilitates brand storytelling and assists with real-time marketing. According to Doug, programmatic facilities storytelling because it helps brands understand who they're reaching and provides more data, which makes it easier for them to create stories.

David Sable, Global CEO, Y&R, at Advertising Week

David Sable, Global CEO, Y&R, stopped by for an interview at Advertising Week on Monday. He says it's critical that global agencies use uniform platforms, and it's incumbent upon global agencies to implement these platforms when they can. He also spoke about the return of storytelling to the advertising world, and how he's always thinking about how to make the quality of his storytelling better. 

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