This past Monday at Advertising Week, we asked Marla Kaplowitz, CEO at MEC, about managing global campaigns. She says it's all about consistency, and managing time and languages differences in multiple countries.
We interviewed Mark O'Brien, President and CEO, DDB NA, to talk about his favorite moments of Advertising Week and the buzzwords of the day. For him, programmatic, wearable technology, and video-on-demand are the top trends he's seeing today.
Nancy Hill joined us at Advertising Week to talk about how she sees the advertising space changing in the next few years, and spoke about how she thinks Oreos and Lowe's are brands getting advertising right.
Sarah Lawson Johnston sat down at dmexco with Beet TV and spoke about media convergence and how TV is still very dominant. Check out her full interview now.
Everyone agrees that "programmatic" is the buzzword of the year, especially within the premium, guaranteed space. But some question if its surge has truly made it a mainstay for both buyers and sellers, with a lasting value beyond just automation. Maria Pousa, SVP Global Marketing at Mediaocean, sat down with Manu Warikoo, SVP Product, Platforms at Mediaocean; James Deaker, VP-revenue management, privacy and policy at Yahoo; and Anush Prabhu, chief channel planning and investment officer at Deutsch New York; to discuss automated guaranteed.
We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.
Is radio really dead? In this video, Cordie DePascale, VP Product & Partner Development for Connect, answers this question and discusses the evolution of radio.
Bill Wise sat down with Starcom MediaVest Group at Festival of Media in Rome to answer some questions about the future of ad tech, Mediaocean's approach to working with agencies, and more.