Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
As more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship. Despite awareness being at an all-time high, there is still much to be done to solve the problems. Here are several strategies to consider.
“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
Deborah Wahl and CEO Bill Wise recently sat down to talk about the latest trends in marketing and advertising, and the growing role of the CMO.
The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.
Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Grand Rapids, MI. (February 2018)- Media Place Partners, one of the largest independent media buyers in the Midwest, has added Mediaocean, the world's leading software provider for the advertising world, to its lineup of tools. Mediaocean will provide integrated cross-media management software, to help support and enhance MPP’s client campaigns - across TV, Radio, Print, Outdoor, and Digital - including Display, Search, Social, and Programmatic.