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Media Convergence

Mediaocean featured in AdWeek

Subtitle: 
Why So Many CMOs Are Leaving Major Brands for Ad Tech Companies

 “I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends. 

New Measurement Options for Mediaocean Spot TV Buyers

Subtitle: 
NCM Local Market Audience Data Now Available in Mediaocean’s Spot Buying Platforms With Nielsen’s Cinema Audience Reports

The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.

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