When building up a tech stack, you want to avoid three key frustrations: solutions that require additional log-ins, more data to extract, and lengthy ramp-up to incorporate in their own workflows. Mediaocean's Connect knows this well. In fact, an entire arm of business has been built in order to help clients’ simplify their integration of the latest tools, technologies, and suppliers. We outline what some of those basic principles are so you can use in them when building your own tech stack.
Check out Ramsey McGrory’s recent podcast with AdExchanger on the past and future of digital advertising.
VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, today announced that it has acquired IronGrid Data Services, Inc., based in Boston, Massachusetts.
Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.
By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
As more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship. Despite awareness being at an all-time high, there is still much to be done to solve the problems. Here are several strategies to consider.
With the General Data Protection Regulation coming into force in just 72 days we take a look at how Mediaocean has prepared for compliance, and helped ensure our clients and partners are equally prepared.