Skip to main content

News Roundup

Smart TV, Intelligent Targeting, and the Death of the One-Size-Fits-All TV Ad

There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable.  While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.

It’s all about the Fans

Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.

Pages