eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.
Mediaocean’s CEO Bill Wise was recently featured on Nathan Latka’s The Top Entrepreneurs podcast discussing his career over the past decade-from building revolutionary advertising technologies.
“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
Deborah Wahl and CEO Bill Wise recently sat down to talk about the latest trends in marketing and advertising, and the growing role of the CMO.
Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Grand Rapids, MI. (February 2018)- Media Place Partners, one of the largest independent media buyers in the Midwest, has added Mediaocean, the world's leading software provider for the advertising world, to its lineup of tools. Mediaocean will provide integrated cross-media management software, to help support and enhance MPP’s client campaigns - across TV, Radio, Print, Outdoor, and Digital - including Display, Search, Social, and Programmatic.
Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
Fifty years ago, Michael Donovan, founded a company that would bring data-driven efficiency to Mad Men-era advertising. In 2015, we sold that company to private equity firm Vista at a $720 million valuation. And we continue to adapt and grow. In short, we’ve thrived as a fifty-year-old startup.
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.